The Business Performance Review is a six-part series covering six key areas of your business. In each of the sessions, we will ask compelling questions and challenge you to determine a few things to do immediately, with no out of pocket expense that will propel your business forward.
Ask any successful business personal and they will tell you that there is a big difference between knowing who your customer is and understanding your customer. To be a strong competitor in your chosen field, you need both!
Many business owners know their customers but spend too little time understanding them. This will ultimately result in failure. Why? If you don't understand your customer, it is extremely difficult to understand the value your customer places on your product or service.
Knowing your customers -- information typically collected by a business -- means you know who they are demographically, but what else do you know about them? Understanding your customer will help you deliver a product or service with meaningful and compelling value.
Who is your perfect customer? More specifically, who is the person that is best suited and most likely to use your company's products or services?
Take a moment and write down everything that comes to your mind about your perfect customer.
Are they men or women?
What is their household income?
How old are they?
Where do they live?
Where do they work?
What are their families like?
What are their needs?
What are their fears?
What is their political affiliation?
What are their favorite activities?
What else do you know about them?
Now make a list of what don't you know about them but need to know in order to be more effective in customer attraction and product or service sales.
Identify 3 things that you can do to improve your knowledge of your perfect customer that will require minimal effort and no out of pocket expense. Determine the completion date for each of the three things you've identified. Assign the task to the appropriate person/people and get to it.
The six areas covered in The Business Performance Review are:
Session 1 Knowing Your Customer
Session 2 Products and Services
Session 3 Staffing and Training
Session 4 Customer Service
Session 5 Customer Attraction and Retention
Session 6 The Competition
Ask any successful business personal and they will tell you that there is a big difference between knowing who your customer is and understanding your customer. To be a strong competitor in your chosen field, you need both!
Many business owners know their customers but spend too little time understanding them. This will ultimately result in failure. Why? If you don't understand your customer, it is extremely difficult to understand the value your customer places on your product or service.
Knowing your customers -- information typically collected by a business -- means you know who they are demographically, but what else do you know about them? Understanding your customer will help you deliver a product or service with meaningful and compelling value.
Who is your perfect customer? More specifically, who is the person that is best suited and most likely to use your company's products or services?
Take a moment and write down everything that comes to your mind about your perfect customer.
Are they men or women?
What is their household income?
How old are they?
Where do they live?
Where do they work?
What are their families like?
What are their needs?
What are their fears?
What is their political affiliation?
What are their favorite activities?
What else do you know about them?
Now make a list of what don't you know about them but need to know in order to be more effective in customer attraction and product or service sales.
Identify 3 things that you can do to improve your knowledge of your perfect customer that will require minimal effort and no out of pocket expense. Determine the completion date for each of the three things you've identified. Assign the task to the appropriate person/people and get to it.
The six areas covered in The Business Performance Review are:
Session 1 Knowing Your Customer
Session 2 Products and Services
Session 3 Staffing and Training
Session 4 Customer Service
Session 5 Customer Attraction and Retention
Session 6 The Competition
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